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Digital Signage
Distinctive features of Digital Signage systems
Digital Signage is a system of transmission, distribution and management of video information on digital media.
Digital Signage systems display media:
Digital Signage systems display media:
- video panels
- video walls
- digital signs
- digital kiosks.
Digital Signage
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Applications for Digital Signage systems
Advertising panels in shopping malls and stores
Large shopping centers are not only a convenient place for shopping, but also a place of recreation and entertainment for many people. A huge number of different stores, cafes and cinemas are concentrated in one area.
Using Digital Signage systems:
Using Digital Signage systems:
- Digital signage and information boards to help visitors choose their direction of travel. Display of mall plans, store locations.
- Advertise stores, brands and merchandise.
- Notification of visitors to the mall about promotions, events, and important events.
- Broadcasting visual content that allows visitors to rest, to switch their attention from a long shopping trip.
DS for shopping malls
The use of Digital Signage systems in the corporate sector provides new modern tools for work and makes it possible to increase the efficiency of the work process itself.
Applications:
Applications:
- Video panels placed in public areas will be able to broadcast important announcements about events and meetings taking place within the company and its branches.
- Video wall in the lobby can show news, movies or commercials, creating an image of the company for visitors.
- The ability to simultaneously broadcast information about new promotions and offers for customers on video screens in all branches and offices of the company.
- Booking system, included in Digital Signage, allows employees to choose their free time and make their own reservations.
Advertising opportunities for banks and the financial sector
Digital Signage systems installed in the internal space of a bank or financial institution can solve a range of tasks:
- Demonstration of quotations, exchange rates and stocks in the real time mode
- Broadcasting of various commercial programs and promotions for visitors
- advertising films about the work and success of the institution
- broadcasting beautiful visual content to relieve clients from unnecessary stress
Digital Signage for transport
Large Digital Signage systems are installed in airports, train stations and major transportation hubs.
Applications:
Applications:
- Video walls and information boards, with promptly updated schedules of departures or departing trains;
- digital self-service check-in and ticketing kiosks help to unload and optimize transportation center services;
- electronic pointers and interactive kiosks help to find the right place and orientate with the direction of travel in a large passenger flow;
- broadcasting of various advertising content (traditionally effective in places where many passengers gather);
- a system of video screens in subway cars, trains and on board airplanes, which allows broadcasting various video content, important information and advertisements.
For sports facilities
Digital Signage systems are in demand at sports facilities of all levels and types:
Stadiums and swimming pools, large sports centers:
Digital scoreboards, video walls and video panels report match scores, show close-ups of players, and broadcast sponsor advertisements.
Loudspeaker systems and digital signage help to convey important information to spectators and guide them in the right direction.
Digital Signage system of the sports facility is easily adjusted in case of mass events like concerts of music performers and celebratory shows, providing them with the necessary multimedia support.
Fitness clubs and spas, bowling clubs:
Displaying gym and class schedules.
Information about services, commercials, instructional sports films.
Stadiums and swimming pools, large sports centers:
Digital scoreboards, video walls and video panels report match scores, show close-ups of players, and broadcast sponsor advertisements.
Loudspeaker systems and digital signage help to convey important information to spectators and guide them in the right direction.
Digital Signage system of the sports facility is easily adjusted in case of mass events like concerts of music performers and celebratory shows, providing them with the necessary multimedia support.
Fitness clubs and spas, bowling clubs:
Displaying gym and class schedules.
Information about services, commercials, instructional sports films.
For cafes and fast food chains
Interactive digital menus
- Visitors don't have to waste their time and the time of the service staff to study the menu. As they approach the counter, they immediately see a digital menu above it, the cost and close-up image of products, existing discounts and promotional offers. These digital menus are easy to update, and the digital content created for them can be broadcast to the entire restaurant chain at once.
- Visitor can choose a dish he is interested in and watch the status of readiness of his order.
- A number of bars and cafes use video panels as a kind of "cladding" the walls. Although this solution is expensive, but the effect allows you to quickly transform the interior of your place. So you can create a completely different atmosphere with the help of video images depending on the time of day.
Digital price tags for retail chains
Digital price tags are increasingly being used in large retail chains. Launching the system requires a certain investment, but over time they fully recoup the costs.
The advantages of digital price tags:
The advantages of digital price tags:
- abandoning the labor-intensive work of writing and installing new paper price tags, - all prices are compiled electronically and then immediately installed on digital price tags throughout the network of retail outlets;
- possibility to reflect on digital price tags promotions, discounts, manufacturer, shelf life of products, etc. (opportunities are only determined by the type of price tag you have selected);
- elimination of conflict situations between employees and customers (the price displayed on the digital price tag will always correspond to the real one).
Digital Signage for production
The main task of Digital Signage systems in production is to control production processes by means of video surveillance and video display systems installed in production areas and control centers of the enterprise.
- Production quantity tracking.
- Production equipment availability monitoring.
- Monitoring of work process efficiency.
- Digital Signage systems make it possible to calculate such indicators as KPI ("key performance indicator") and evaluate the overall performance of the site and the entire production as a whole, minimize all types of production losses (the concept of "lean manufacturing").
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